Since 2014, we have led the effort to represent licensed estheticians,  promote client health & safety

....and much more.

 

why california aesthetic alliance?
 

California Aesthetic Alliance was originally created to promote and partner California's Licensed Estheticians with clients seeking the most qualified professionals in the field & to advocate for beauty professionals as they navigate the complicated state regulations. 

but we’ve done way more than that!

Licensed Estheticians finally have representation on the Board of Barbering & Cosmetology.

how we changed that:

  • as of january 1, 2022 and the passing of SB803, there is now one of every license type on the board. all industry segments will be represented when decisions are made….but we still need to be front and center for these conversations. When issues related to public regulation or changes to our industry are discussed, the perspective of your California Licensed Estheticians isn't always considered as a priority. 

  • participation in every step of the Sunset process and board meetings was crucial to this change. be it in-person or virtual board meetings, committee meetings, senate and assembly meetings, engaging with the lawmakers and staff, california aesthetic alliance was there, making change happen.

    • through advocacy & engagement,
      we have the first expansion of the esthetic scope of practice since 1978. included in this change:

      • dermaplaning

      • tinting

      • lash lift & brow lamination

      • skincare for the body…not just the face

      • ….& the list goes on!

where to now?

The State of California does not require continuing education past initial training to maintain our Board of Barbering & Cosmetology license.

  • All the best beauty professionals know that technology, ingredients, treatments and trends move a lot faster than state laws and regulations can be re-written and want to show you that California Aesthetic Alliance members provide the most advanced and safest treatments for our clients.


 


Our two-fold mission is to advocate for both the health and safety of our clients and partner these clients with the best, most qualified beauty professionals in the state of California.
— Wendy Cochran, Founder - California Aesthetic Alliance

What We've Achieved

  • successful passing of sb803: finally expanding the scope of licensed estheticians…and much more.

  • participation & crucial testimony in AB1003, making wage theft a criminal act.

  • SUCCESSFUL OPPOSITION OF SENATE BILL 296!

    OUR COOPERATION, DILIGENCE AND CONSISTENT MESSAGING DELIVERED TO LAWMAKERS, REGULATORY AGENCIES AND POLICY MEMBERS HAS RESULTED IN THE AUTHOR PULLING THEIR PROPOSED LEGISLATION. 

    NAIL TECHS WILL NOT BE EXPANDING THEIR SCOPE OF PRACTICE TO INCLUDE WAXING IN CALIFORNIA!

     

  • Public advocacy and education promoting best practices for the health, safety and well being of all of our clients.

  • Advocate for Licensed Estheticians at Board of Barbering & Cosmetology Quarterly and Stakeholders meetings.

  • Established a positive and collaborative relationship with the Board of Barbering & Cosmetology for California Licensed Estheticians.

  • Work to clarify the BBC Inspection process for our members, demonstrate the proper use of in-scope esthetic devices and products to the BBC Board and ensure cooperation between professionals and inspectors to lessen the already daunting inspection task at hand. 

  • Promote continuing education and best business practices with our Licensed Estheticians, Licensed Permanent Makeup Artists and other beauty professional members.

We work daily to clarify rules and regulations that technology, ingredients and trends move too fast for slow-paced regulations to keep up with.